Online privacy concerns focus on the protection of “user identifiable information” from unauthorized use. As the term suggests, “user identifiable information” is information which can be associated with a specific individual or entity, including, for example, personal information such as a user’s name, address, or telephone number, e-mail address, and information about online activities that are directly linked to them.
It is common practice and often a necessity for companies or other organizations to collect user identifiable information in order to conduct business and offer services.
If you use the Services, we may collect information that you provide to us when you communicate with us, such as for customer service or technical services. You may also choose to provide your name, email address and other information we may request from you, to us if you would like to additional information about Blace and our services and when you engage Blace for us to provide services to you.
Additionally, when you access the Services, we may automatically collect certain information that is not user identifiable information, such as your IP address, pages viewed, the date, time and length of time spent on the Services, your computer and connection information such as your browser type and version, operating system and platform, and other transactions performed on the Services. If you access the Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
We store and use the foregoing information, in the aggregate only, to diagnose problems with our server, to improve and track the success of the Services and to provide content of interest to you. We may share the foregoing information with advertisers or other third parties, including our business partners, suppliers, and vendors, on an aggregated basis without revealing any personally identifiable information.
Our Internet service providers may also use other standard web-based technologies to analyze your movements while accessing our Services. The technologies include analytic solutions, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our service campaigns and marketing programs; allow us to customize the services offered on or through our Services; and help determine the best use for content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.
Collection and Use
BLACE may collect and use your user identifiable information for various purposes, including, but not limited to, anticipating and resolving problems with your use of the Services, or to inform you of upcoming events and other product or service offerings that may be of interest to you. This means that BLACE may use your user identifiable information, whether in conjunction with information available from other sources or otherwise, to market to you, and otherwise communicate with you about, products or services that may be of interest to you. BLACE may also share user identifiable information about you with, and disclose same to other contractors that are involved in the development, marketing, or sale of such products or services. We may provide user identifiable information about you to third party service providers that are not affiliated with us and who perform services for us or on our behalf in order for them to provide their services or in some cases to jointly market services to you. By providing user identifiable information via the Site or BLACE App, you agree to this use and disclosure of such information.
Specifically, you agree that BLACE can use your user identifiable information to: (i) enable and customize your use of the Site, BLACE App and/or the Services; (ii) provide you with updates and information about BLACE’s services; (iii) conduct analysis for BLACE’s business purposes; support development of BLACE’s services; and (iv) create de-identified information and then use and disclose this information in any way permitted by law, including to third parties in connection with their commercial and marketing efforts. You also agree that BLACE can disclose your user identifiable information to: (a) third parties assisting BLACE with any of the uses described above; (b) a third party as part of a potential merger, sale or acquisition of BLACE; (c) our business partners who assist us by performing core services (such as hosting, billing, payment processing, or data storage and security) related to the operation or provision of the Services; and (d) a provider of medical or other emergency services, in the event of an emergency. If BLACE discloses your user identifiable information, BLACE will require that the person or entity receiving your user identifiable information agrees to only use and disclose your user identifiable information to carry out its specific business obligations to BLACE or for the permitted purpose of the disclosure (as described above). BLACE cannot, however, guarantee that any such person or entity to which BLACE discloses your user identifiable information or other information will not re-disclose it in ways that you or we did not intend or permit. The authorization given by you hereunder remains in effect until you provide written notice of revocation to BLACE. You can revoke your authorization at any time by providing written notice to BLACE. A revocation of authorization is effective after you submit it to BLACE, but it does not have any effect on BLACE’s prior actions taken in reliance on the authorization before revoked, and does not affect BLACE’s use of information that does not constitute user identifiable information.
Additionally, notwithstanding any other provision contained herein, to the extent permitted by law, we will disclose your information to government authorities or third parties if: (i) required to do so by law, or in response to a subpoena or court order; (ii) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (iii) we believe that you have abused the Services by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate Applicable Laws or in violation of our Terms and Conditions. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by Applicable Law.
The Services are directed to users located in the United States. If you are located outside of the United States and you choose to use the Services or provide your information to us, your information may be transferred to, processed and maintained on servers or databases located in the United States. Your use of the Services represents your consent and agreement to these practices. If you do not want your information transferred to or processed or maintained in the United States, you should not use the Services. The European Commission and/or other geopolitical regions have determined the United States may not subscribe the same legislative standards for data protection that may be applicable in your country, province, territory or geopolitical region. By providing us with your personal information, you are consenting to our use of it in accordance with our privacy practices, including the transfer of your information across international boundaries to jurisdictions anywhere in the world as permitted by local law.
We may share information relating to users of the Services with affiliated or unaffiliated third parties on an anonymous, aggregate basis. While this information will not identify you personally, in some instances these third parties may be able to combine this aggregate information with other data they have about you, or that they receive from third parties, in a manner that allows them to identify you personally.
You may choose not to receive direct marketing communications from BLACE in connection with the Services by providing notification to BLACE making such request. If BLACE receives such a request from you, BLACE thereafter (a) will discontinue contacting you directly with marketing messages about BLACE’s products or services, and (b) will not use user identifiable information obtained from your use of the Services to contact you with marketing messages about any BLACE events, products or services. You may choose not to receive such messages by notifying BLACE via e-mail or regular U.S. mail. Please note, however, that any such opt out only applies to BLACE and will not apply to any other third parties to which BLACE has supplied your user identifiable information. Additionally, you acknowledge and agree that such opt-out notification processing may not be immediate, and you agree that should you receive additional communications your rights and remedies are limited to contacting us to reiterate your request to opt-out.
BLACE has implemented technology and security features in an effort to safeguard the privacy of your user identifiable information from unauthorized access or improper use, and BLACE will seek to continue to enhance its security procedures as new technology becomes available. However, you acknowledge and agree that perfect security is not possible and your user identifiable information could still be accessed and used by others without authorization. Your access and use of the Services constitutes your agreement that BLACE is not and shall not be responsible for any such unauthorized access and use of your user identifiable information.
BLACE may also use user identifiable information to investigate and help prevent potentially unlawful activity or activity that threatens the network or otherwise violates the Site’s and BLACE App’s terms and conditions for usage.
User Requests and Corrections of User Information
If you have provided your name and email address to us, you may request that we remove your name and email address from our database by contacting us at firstname.lastname@example.org, with the exception that we continue to use your name and email address to contact you with respect to the Services. Following receipt of a request from you, we will take reasonable steps to delete your information as requested. BLACE also honors requests from users for corrections or revisions to account information. BLACE honors requests from users for their own information and will correct any such information which may be inaccurate. Users may verify that appropriate corrections have been made.
The Site and BLACE App may use “cookies” for the purpose of facilitating the gathering of non-specific user information. A cookie is a very small text file stored on a web site user’s hard disk that allows a web server to recall certain information that the user has already entered previously. If you wish not to utilize cookie technology, this feature may be disabled within your web browser.
Analytics Tracking Tools Disclaimer
This website also uses third-party analytic tools such as Google Analytics, a web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and reports web site trends without personally identifying individual visitors. Google Analytics uses its own cookie to track visitor interactions. The Google Analytics cookie is used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. A different Google Analytics cookie is used for each website that use the Google Analytics tool, and visitors are not tracked across multiple websites. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to declining cookies, you can also install the Google Analytics Opt-out Add-on in your browser, which prevents Google Analytics from collecting information about your website visits. Visit the Google Analytics website to receive more information about the Google Analytics Opt-out process.
Other Web Sites
Additional Privacy Protections for Children Using the Internet
BLACE does not solicit or target persons younger than legal age for collection of information online. BLACE encourages minors to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet. BLACE encourages parents to take an active role to protect the privacy and security of their children and to prevent the inappropriate use of information about their children. BLACE supports the development of technologies that help parents to control the collection and use of personal information from children who use online services in their households.
California Privacy Rights
Under California law, Users who are California residents may request certain information regarding the types of information shared by BLACE with third parties for marketing purposes and the identities of those third parties. If you are a California resident, you may make such a request by sending an email to email@example.com with “California Privacy Information Request” on the subject line and in the body of your message.
In the event that BLACE or any of its affiliates is acquired (whether by sale of assets or ownership interests) by merger with a third party entity or otherwise, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our website visitors as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your user identifiable information is treated, transferred, or used.